A practical Meta Ads course teaches you to plan, build and improve Facebook and Instagram campaigns that bring leads — not just to click buttons in Ads Manager. In 12 days you set up the business assets, tracking, audiences, creatives and lead forms for your own practice business.
What are the 12 days?
- Basics of Meta Ads — objectives, placements, the auction.
- Meta Business setup — Business Portfolio, Page, Instagram, ad account, billing and GST.
- Meta Pixel and Conversions API.
- Audience research — location, age, interests, Advantage+ audience, Ad Library.
- Campaign structure and setup.
- Ad creatives — images, videos, Reels, Canva.
- Ad copywriting — primary text, headline, CTA, policies.
- Lead generation ads — Instant Forms, click-to-WhatsApp, Messenger.
- Custom and lookalike audiences — retargeting.
- Budget and bidding — A/B testing.
- Optimisation and Advantage+ campaigns.
- Monthly report.
Why is the creative so important now?
Meta treats most targeting as suggestions and uses AI to find the right people. That makes the creative — the first three seconds of a Reel, the offer, the proof — the biggest lever on your cost per lead. That is why two full days of the course are about creatives and copy.
Is click-to-WhatsApp covered?
Yes. Many Indian businesses get most enquiries on WhatsApp, so you plan a click-to-WhatsApp campaign with a greeting message, quick replies and a follow-up process.
Want to learn by doing? Message us on WhatsApp at +91 73548 20386 — you get your login the same day.
