A good Google Ads course for beginners takes you from an empty account to a campaign you could run for a real client — planned, tracked and reported. Here is the 12-day plan we follow, with a practical task every day.
What are the 12 days?
- Basics of Google Ads and PPC — the auction, Quality Score, campaign types.
- Account setup — structure, billing and GST, advertiser verification, linking GBP and GA4.
- Keyword research for ads — Keyword Planner, match types, negative keywords.
- Search campaign setup — locations, schedule, budget, starting bid strategy.
- Ad copy — responsive search ads, ad strength, ad policies.
- Ad assets — sitelinks, callouts, call and location assets.
- Landing pages and Quality Score.
- Conversion tracking — Google tag, GTM, GA4, calls and WhatsApp clicks.
- Bidding strategies and budget planning.
- Performance Max, YouTube and remarketing.
- Campaign optimisation — search terms, negatives, testing.
- Monthly report — Looker Studio or custom.
Do I need to spend money on ads to learn?
No. You plan everything in our Google Ads practice tools — keyword groups, ads with a live Google preview, assets, tracking, budget forecast and reports. If you have a business or a client, you can launch with a small budget and we review it with you.
What changed in Google Ads recently?
Google is moving older features into AI-driven ones: Dynamic Search Ads are being upgraded to AI Max for Search, call-only ads are being replaced by responsive search ads with call assets, and Smart Bidding is the default way to bid. The course covers these, but starts with the basics that still decide results — good keywords, relevant ads, a strong landing page and correct tracking.
Want to learn by doing? Message us on WhatsApp at +91 73548 20386 — you get your login the same day.
