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SEO Practical Starter12 Days · ₹999Meta Ads Practical12 Days · ₹1,499Google Ads Practical12 Days · ₹1,999Complete Digital Marketing36 Days · ₹2,999
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Complete Digital Marketing

All three courses in one: SEO, Google Ads and Meta Ads — 36 practical days on your own real website. Rank it on Google, run Google Ads and Facebook/Instagram campaigns, track every lead and report like an agency.

36 Days36 practical tasks38 practice toolsBeginner friendlyReal website practiceSame-day review
Complete Digital Marketing — practice tools preview
₹2,999₹4,497Save ₹1,498
  • Your own real website to practise on
  • Daily notes with examples + task + format
  • Same-day review — resubmit until it’s right
  • Unlimited questions, answered the same day
  • 38 practice tools with downloadable reports

+91 73548 20386 · login the same day

One-time fee · no refunds after joining — please ask your questions first. Refund policy · Terms

Skills you’ll gain

Website & Google Business ProfileSEO audit & Screaming FrogKeyword researchOn-page & technical SEOGoogle Ads account setupKeywords & match typesSearch campaignsResponsive search adsMeta Business setupPixel & Conversions APIAudiences & lookalikesCreatives & Reels

Made for anyone who wants a complete digital marketing skill set for a job, freelancing or their own business. No experience needed — Day 1 starts from the basics.

Syllabus — 36 practical days

SEO Foundations

  1. Day 1
    Basics of Digital Marketing and SEOHow search engines work, the parts of digital marketing and why search intent decides which page ranks.
    Search Study tool
  2. Day 2
    Basics of Website and Google Business ProfileHow a website is built — domain, hosting, CMS, pages and structure — and how to set up a Google Business Profile.
    Website & GBP tool
  3. Day 3
    SEO Audit Report and Screaming Frog ToolRun a full SEO audit with our audit tool and Screaming Frog, and turn the issues into a prioritised fix list.
    SEO Audit tool

SEO · Keywords, On-Page & Off-Page

  1. Day 4
    Keyword Research and MappingFind the right keywords with Google Keyword Planner and Semrush (free), then give every important page its own keyword.
    Keyword Research tool
  2. Day 5
    On-Page OptimizationWrite better titles, meta descriptions, headings, content and internal links — then implement them on the website.
    On-Page SEO tool
  3. Day 6
    Off-Page SEO and BacklinksBuild trust outside the website: Google Business Profile, citations, local listings, reviews and quality backlinks.
    Off-Page SEO tool

SEO · Technical, Content & Google Tools

  1. Day 7
    Technical SEO OptimizationFix what stops Google from crawling and indexing: sitemap, robots.txt, HTTPS, redirects, broken links, speed and schema.
    Technical SEO tool
  2. Day 8
    Content Development and BlogsPlan and write helpful content: topic research, blog outlines, E-E-A-T, internal links and publishing.
    Content & Blogs tool
  3. Day 9
    Google Tools Setup – GSC, GA4, GTM and AnalysisSet up Search Console, Google Analytics 4 and Tag Manager, track key actions and read the numbers.
    GSC, GA4 & GTM tool

SEO · AI Search, Tracking & Reporting

  1. Day 10
    AEO and GEO OptimizationMake pages easy for Google AI Overviews, ChatGPT, Gemini and Perplexity to understand, quote and cite.
    AEO & GEO tool
  2. Day 11
    Semrush Setup – Keyword Tracking and Site AuditCreate a Semrush project: track keyword positions, run a site audit and study competitors.
    Rank Tracking tool
  3. Day 12
    Monthly Report – Looker Studio or CustomCreate a client-ready monthly SEO report with real numbers, work done and next steps — in Looker Studio or our report tool.
    Monthly SEO Report tool

Google Ads Foundations

  1. Day 13
    Basics of Google Ads and PPCThe ad auction, Ad Rank, Quality Score, what you really pay per click and the campaign types in 2026.
    Ad Study tool
  2. Day 14
    Google Ads Account SetupCreate the account the right way: structure, billing and GST, advertiser verification and linking GBP and GA4.
    Account Setup tool
  3. Day 15
    Keyword Research for AdsChoose buying-intent keywords, group them into tight ad groups, pick match types and block wasted searches.
    Keywords & Ad Groups tool

Google Ads · Build the Search Campaign

  1. Day 16
    Search Campaign SetupBuild the Search campaign: goal, networks, locations, schedule, budget, bidding and ad groups.
    Search Campaign Setup tool
  2. Day 17
    Ad Copy Writing – Responsive Search AdsWrite 15 headlines and 4 descriptions that match the search, show proof and ask for action — and follow ad policies.
    Ad Copy (RSA) tool
  3. Day 18
    Ad Assets (Extensions)Make the ad bigger and more useful with sitelinks, callouts, structured snippets, call, location, image and price assets.
    Ad Assets tool

Google Ads · Landing Pages, Tracking & Bidding

  1. Day 19
    Landing Page Optimization and Quality ScoreSend clicks to a page that matches the ad, loads fast on mobile and makes it easy to call or enquire.
    Landing Page Check tool
  2. Day 20
    Conversion TrackingMeasure calls, forms and sales with the Google tag, Tag Manager, GA4 and enhanced conversions — then test it.
    Conversion Tracking tool
  3. Day 21
    Bidding Strategies and Budget PlanningTurn a client’s goal into a budget, forecast leads and cost per lead, and choose the right bid strategy.
    Budget & Bidding tool

Google Ads · AI Campaigns, Optimisation & Reporting

  1. Day 22
    Performance Max, YouTube and Remarketing AdsRun Google’s AI campaigns with good inputs, and reach people on YouTube and with remarketing.
    PMax & Remarketing tool
  2. Day 23
    Campaign OptimizationRead the numbers, cut waste with the search terms report and decide what to change each week.
    Optimisation tool
  3. Day 24
    Monthly Report – Looker Studio or CustomCreate a client-ready monthly Google Ads report: spend, leads, cost per lead, what you changed and next steps.
    Monthly Ads Report tool

Meta Ads Foundations

  1. Day 25
    Basics of Meta AdsHow Facebook and Instagram ads work: the auction, campaign objectives, placements and what Meta Ads are best for.
    Ad Library Study tool
  2. Day 26
    Meta Business SetupSet up Business Portfolio (Business Manager), Facebook Page, Instagram account, ad account, billing and GST, and security.
    Business Setup tool
  3. Day 27
    Meta Pixel and Conversions APITrack website actions with the Meta Pixel and Conversions API in Events Manager, and verify the domain.
    Pixel & CAPI tool

Meta Ads · Audiences, Campaigns & Creatives

  1. Day 28
    Audience ResearchFind the right people: location, age, interests, Advantage+ audience and competitor study in the Ad Library.
    Audience Research tool
  2. Day 29
    Campaign Structure and SetupBuild a campaign the right way: objective, campaign → ad set → ad, budget, schedule, placements and naming.
    Campaign Structure tool
  3. Day 30
    Ad CreativesMake scroll-stopping images, videos and Reels: formats, sizes, the first 3 seconds and design basics in Canva.
    Ad Creatives tool

Meta Ads · Copy, Leads & Retargeting

  1. Day 31
    Ad CopywritingWrite primary text, headlines and descriptions that sell, with the right call-to-action button — and follow Meta’s ad policies.
    Ad Copywriting tool
  2. Day 32
    Lead Generation AdsGet leads inside Facebook and Instagram with Instant Forms, Click-to-WhatsApp ads and Messenger ads.
    Lead Forms & WhatsApp tool
  3. Day 33
    Custom and Lookalike AudiencesRetarget website visitors, Instagram and Facebook engagers and customers — and find new people like them.
    Retargeting tool

Meta Ads · Budget, Optimisation & Reporting

  1. Day 34
    Budget and BiddingDaily vs lifetime budget, campaign vs ad set budget, bid strategies, forecasting and A/B testing.
    Budget & Bidding tool
  2. Day 35
    Campaign Optimization and Advantage+Read results (CPM, CTR, CPC, CPL, ROAS, frequency), fix ad fatigue, scale winners and use Advantage+ campaigns.
    Optimise & Advantage+ tool
  3. Day 36
    Monthly Report – Looker Studio or CustomCreate a client-ready monthly Meta Ads report: spend, reach, leads, cost per lead, best creatives and next steps.
    Monthly Meta Report tool

How every day works

  1. 1

    Read the notes

    Theory, why it matters and a real example.

  2. 2

    Read the task

    Exactly what to do on your website today.

  3. 3

    See the format

    An example of the finished work.

  4. 4

    Do it & submit

    Reviewed the same day — resubmit until it’s right.

Practice tools included

Search Study — Study how 5 businesses appear on Google — ads, map pack, organic and AI answers.
Website & GBP — Map the website structure and check the Google Business Profile.
SEO Audit — Crawl the website like Screaming Frog and find SEO problems.
Keyword Research — Choose keywords for the important pages.
Keyword Mapping — Check every page has its own keyword.
On-Page SEO — Write better titles, descriptions and headings.
Off-Page SEO — Plan listings, citations and backlinks.
Technical SEO — Check sitemap, robots.txt, HTTPS, speed and more.
Content & Blogs — Plan topics and write one complete, optimised blog post.
GSC, GA4 & GTM — Set up Search Console, GA4 and Tag Manager.
Traffic Analysis — Compare traffic numbers and explain changes.
AEO & GEO — Get pages quoted by Google AI, ChatGPT & Perplexity.
Rank Tracking — Track keyword positions and the Semrush site audit score.
Monthly SEO Report — Create the monthly report for the client.
Ad Study — Study real Google ads — who advertises, what they say and where the ads send people.
Account Setup — Set up the Google Ads account the right way — Expert Mode, billing, access and links.
Keywords & Ad Groups — Group keywords by theme, pick match types and add negatives.
Search Campaign Setup — Goal, campaign type, locations, schedule, budget and bidding.
Ad Copy (RSA) — Write headlines and descriptions with a live ad preview.
Ad Assets — Add sitelinks, callouts, snippets and a call asset.
Landing Page Check — Check the page your ad sends people to.
Conversion Tracking — Plan the Google tag and conversion actions.
Budget & Bidding — Forecast clicks, leads, cost per lead and ROAS; choose the bid strategy.
PMax & Remarketing — Build an asset group with signals, plus YouTube and remarketing plans.
Optimisation — Read the search terms, add negatives and write the optimisation log.
Monthly Ads Report — Compare months, explain results and report to the client.
Ad Library Study — Study competitor ads in the Meta Ad Library — offer, format, hook and how long they run.
Business Setup — Business Portfolio, Page, Instagram, ad account, billing & security.
Pixel & CAPI — Plan the Meta Pixel, events and Conversions API.
Audience Research — Customer profile and core audience — controls vs suggestions.
Campaign Structure — Objective, conversion location, ad sets and placements.
Ad Creatives — Plan 3 creative ideas and a 15-second Reel script.
Ad Copywriting — Primary texts, headlines and CTA with a live Facebook / Instagram / Reels preview.
Lead Forms & WhatsApp — Instant form, click-to-WhatsApp and the follow-up plan.
Retargeting — Custom audiences, lookalikes, exclusions and warm messages.
Budget & Bidding — Budget, bid strategy, monthly forecast and one A/B test.
Optimise & Advantage+ — Read ad results, find fatigue and plan Advantage+ changes.
Monthly Meta Report — Compare months, explain results and report to the client.

Questions

Is this course practical or video-based?

Fully practical, with no live sessions to attend. Every day you read notes with examples, read the task, see the format and do the work on your own real website. Your trainer reviews it the same day.

Will I get a website to practise on?

Yes. Edukatz gives you a real practice website with access details, or you can use your own or a client’s website.

How long does it take?

36 Days — one task per day, usually 1–2 hours. The next day unlocks after your task is approved, so you can go at your own pace.

What if I get stuck?

Ask inside the task as many times as you need — we answer the same day. If your work needs changes, you get clear feedback and can resubmit until you understand it.

How much is the fee?

₹2,999 one-time — ₹1,498 less than buying the courses separately. No subscription.

Start Complete Digital Marketing today.

₹2,999 one-time · 36 Days · your own real website · same-day review.

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