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Meta Ads Practical

Learn Facebook and Instagram ads by doing: Business setup, Pixel and Conversions API, audiences, campaign structure, creatives and Reels, ad copy, lead forms and click-to-WhatsApp ads, retargeting and lookalikes, budgets, optimisation and the monthly report.

12 Days12 practical tasks12 practice toolsBeginner friendlyReal website practiceSame-day review
Meta Ads Practical — practice tools preview
₹1,499one-time
  • Your own real website to practise on
  • Daily notes with examples + task + format
  • Same-day review — resubmit until it’s right
  • Unlimited questions, answered the same day
  • 12 practice tools with downloadable reports

+91 73548 20386 · login the same day

One-time fee · no refunds after joining — please ask your questions first. Refund policy · Terms

Skills you’ll gain

Meta Business setupPixel & Conversions APIAudiences & lookalikesCreatives & ReelsAd copywritingLead forms & WhatsApp adsBudgets & A/B testsOptimisation & reporting

Made for anyone who wants leads and sales from Instagram, Facebook and WhatsApp. No experience needed — Day 1 starts from the basics.

Syllabus — 12 practical days

Meta Ads Foundations

  1. Day 1
    Basics of Meta AdsHow Facebook and Instagram ads work: the auction, campaign objectives, placements and what Meta Ads are best for.
    Ad Library Study tool
  2. Day 2
    Meta Business SetupSet up Business Portfolio (Business Manager), Facebook Page, Instagram account, ad account, billing and GST, and security.
    Business Setup tool
  3. Day 3
    Meta Pixel and Conversions APITrack website actions with the Meta Pixel and Conversions API in Events Manager, and verify the domain.
    Pixel & CAPI tool

Audiences, Campaigns & Creatives

  1. Day 4
    Audience ResearchFind the right people: location, age, interests, Advantage+ audience and competitor study in the Ad Library.
    Audience Research tool
  2. Day 5
    Campaign Structure and SetupBuild a campaign the right way: objective, campaign → ad set → ad, budget, schedule, placements and naming.
    Campaign Structure tool
  3. Day 6
    Ad CreativesMake scroll-stopping images, videos and Reels: formats, sizes, the first 3 seconds and design basics in Canva.
    Ad Creatives tool

Copy, Leads & Retargeting

  1. Day 7
    Ad CopywritingWrite primary text, headlines and descriptions that sell, with the right call-to-action button — and follow Meta’s ad policies.
    Ad Copywriting tool
  2. Day 8
    Lead Generation AdsGet leads inside Facebook and Instagram with Instant Forms, Click-to-WhatsApp ads and Messenger ads.
    Lead Forms & WhatsApp tool
  3. Day 9
    Custom and Lookalike AudiencesRetarget website visitors, Instagram and Facebook engagers and customers — and find new people like them.
    Retargeting tool

Budget, Optimisation & Reporting

  1. Day 10
    Budget and BiddingDaily vs lifetime budget, campaign vs ad set budget, bid strategies, forecasting and A/B testing.
    Budget & Bidding tool
  2. Day 11
    Campaign Optimization and Advantage+Read results (CPM, CTR, CPC, CPL, ROAS, frequency), fix ad fatigue, scale winners and use Advantage+ campaigns.
    Optimise & Advantage+ tool
  3. Day 12
    Monthly Report – Looker Studio or CustomCreate a client-ready monthly Meta Ads report: spend, reach, leads, cost per lead, best creatives and next steps.
    Monthly Meta Report tool

How every day works

  1. 1

    Read the notes

    Theory, why it matters and a real example.

  2. 2

    Read the task

    Exactly what to do on your website today.

  3. 3

    See the format

    An example of the finished work.

  4. 4

    Do it & submit

    Reviewed the same day — resubmit until it’s right.

Practice tools included

Ad Library Study — Study competitor ads in the Meta Ad Library — offer, format, hook and how long they run.
Business Setup — Business Portfolio, Page, Instagram, ad account, billing & security.
Pixel & CAPI — Plan the Meta Pixel, events and Conversions API.
Audience Research — Customer profile and core audience — controls vs suggestions.
Campaign Structure — Objective, conversion location, ad sets and placements.
Ad Creatives — Plan 3 creative ideas and a 15-second Reel script.
Ad Copywriting — Primary texts, headlines and CTA with a live Facebook / Instagram / Reels preview.
Lead Forms & WhatsApp — Instant form, click-to-WhatsApp and the follow-up plan.
Retargeting — Custom audiences, lookalikes, exclusions and warm messages.
Budget & Bidding — Budget, bid strategy, monthly forecast and one A/B test.
Optimise & Advantage+ — Read ad results, find fatigue and plan Advantage+ changes.
Monthly Meta Report — Compare months, explain results and report to the client.

Questions

Is this course practical or video-based?

Fully practical, with no live sessions to attend. Every day you read notes with examples, read the task, see the format and do the work on your own real website. Your trainer reviews it the same day.

Will I get a website to practise on?

Yes. Edukatz gives you a real practice website with access details, or you can use your own or a client’s website.

How long does it take?

12 Days — one task per day, usually 1–2 hours. The next day unlocks after your task is approved, so you can go at your own pace.

What if I get stuck?

Ask inside the task as many times as you need — we answer the same day. If your work needs changes, you get clear feedback and can resubmit until you understand it.

How much is the fee?

₹1,499 one-time. No subscription.

Start Meta Ads Practical today.

₹1,499 one-time · 12 Days · your own real website · same-day review.

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