SEOBeginner friendly
SEO Practical Starter
Skills you’ll gain: Website & Google Business Profile, SEO audit & Screaming Frog, Keyword research, On-page & technical SEO, Content & blogs…
₹999one-time
Learn by doing · Real website practice
Learn digital marketing by doing it on your own real website.
SEO, Google Ads and Meta Ads — one practical task a day with notes, examples and a ready format. Your trainer reviews every task the same day, as many times as you need.
- Your own real website
- Same-day review
- Ask unlimited questions
- From ₹999, one-time
36practical days
38practice tools
Same daytask review & answers
100%hands-on tasks
Ameya Shriwas5+ years · team lead
Courses
Choose what you want to master.
Every course: daily notes with examples, a task, a format to follow, practice tools, same-day review and unlimited questions. One-time fee.
New
Meta AdsBeginner friendly
Meta Ads Practical
Skills you’ll gain: Meta Business setup, Pixel & Conversions API, Audiences & lookalikes, Creatives & Reels, Ad copywriting…
₹1,499one-time
Google AdsBeginner friendly
Google Ads Practical
Skills you’ll gain: Google Ads account setup, Keywords & match types, Search campaigns, Responsive search ads, Conversion tracking…
₹1,999one-time
Best value
SEOGoogle AdsMeta AdsBeginner friendly
Complete Digital Marketing
Skills you’ll gain: Website & Google Business Profile, SEO audit & Screaming Frog, Keyword research, On-page & technical SEO, Google Ads account setup, Keywords & match types…
₹2,999₹4,497Save ₹1,498
Why Edukatz
Videos explain it. Practice makes you job-ready.
Most courses stop at the video. Edukatz starts there — you learn the topic, do it on a real website the same day, and a real trainer checks your work.
Typical video course
You watch. You forget.
- Hours of long lectures — easy to fall behind
- No real website — only demo screens
- Nobody checks your work, mistakes stay hidden
- Doubts wait in the comments for days
- A certificate, but nothing to show a client
The Edukatz way
You learn, do and get reviewed.
- Short notes with real examples for every topic
- Your own real website to build, optimise and advertise
- One clear task a day with a ready format to follow
- Every task reviewed the same day — resubmit until it’s right
- Unlimited questions inside each task, answered the same day
- A real portfolio: audit, keyword map, ad plans, monthly reports
- LearnNotes with examples
- DoOn your real website
- Get reviewedSame day, by your trainer
- ImproveResubmit until it’s right
How it works
Every day, four simple steps.
No timetable, no live classes. Do the day’s task when it suits you — the next one opens after your work is approved.
- 1
Read the notes
Short notes with real examples explain the topic — what, why and how.
- 2
Read the task
Exactly what to do on your website today, step by step.
- 3
See the format
An example of the finished work — so you know what “good” looks like.
- 4
Do it & submit
Use the practice tools, upload your work and get it reviewed the same day.
Same-day review, as many times as you need.Not right yet? You get clear feedback on what to fix — resubmit until you understand the topic.
Ask unlimited questions.Every task has its own chat with your trainer. We answer the same day.
One step at a time.The next task unlocks after approval, so you never feel lost.
Your own real website
Learn every detail on a website that is yours to work on.
Every student gets a real website to practise on — with the access details — or uses their own business or a client’s site. Everything you learn, you do on it.
- Website basics — structure, pages, Google Business Profile, speed and mobile.
- SEO — audit, keywords, on-page, off-page, technical fixes.
- Content — blogs and pages that answer real customer questions.
- AEO & GEO — get quoted by Google AI Overviews, ChatGPT and Perplexity.
- Google Ads — campaign setup and strategy, tracking, budget and reports.
- Meta Ads — audiences, creatives, lead forms and WhatsApp campaigns.
Inside the student area
Real screens from the student login.
One clear path: your task, your notes, your tools and your trainer — all in one place.
1. Your task today
Home shows only what to do now. Finished tasks get a green tick; the next ones stay locked until your work is approved.
2. Notes → Task → Format → Submit
Each task opens step by step, with a “Do this now” box and “Have a doubt? Ask” inside every task.
3. Google Ads & Meta Ads tools
Plan real campaigns with live ad previews, policy checks, forecasts and reports.
4. Notes & formats
Your trainer’s notes and the formats (PDF, Word, Excel) for every task.
5. Lessons, day by day
A short lesson each day with theory, example and how-to.
Syllabus
What you’ll do, day by day.
Every day ends with a practical task on your website.
- Day 1Basics of Digital Marketing and SEOHow search engines work, the parts of digital marketing and why search intent decides which page ranks.Search Study
- Day 2Basics of Website and Google Business ProfileHow a website is built — domain, hosting, CMS, pages and structure — and how to set up a Google Business Profile.Website & GBP
- Day 3SEO Audit Report and Screaming Frog ToolRun a full SEO audit with our audit tool and Screaming Frog, and turn the issues into a prioritised fix list.SEO Audit
- Day 4Keyword Research and MappingFind the right keywords with Google Keyword Planner and Semrush (free), then give every important page its own keyword.Keyword Research
- Day 5On-Page OptimizationWrite better titles, meta descriptions, headings, content and internal links — then implement them on the website.On-Page SEO
- Day 6Off-Page SEO and BacklinksBuild trust outside the website: Google Business Profile, citations, local listings, reviews and quality backlinks.Off-Page SEO
- Day 7Technical SEO OptimizationFix what stops Google from crawling and indexing: sitemap, robots.txt, HTTPS, redirects, broken links, speed and schema.Technical SEO
- Day 8Content Development and BlogsPlan and write helpful content: topic research, blog outlines, E-E-A-T, internal links and publishing.Content & Blogs
- Day 9Google Tools Setup – GSC, GA4, GTM and AnalysisSet up Search Console, Google Analytics 4 and Tag Manager, track key actions and read the numbers.GSC, GA4 & GTM
- Day 10AEO and GEO OptimizationMake pages easy for Google AI Overviews, ChatGPT, Gemini and Perplexity to understand, quote and cite.AEO & GEO
- Day 11Semrush Setup – Keyword Tracking and Site AuditCreate a Semrush project: track keyword positions, run a site audit and study competitors.Rank Tracking
- Day 12Monthly Report – Looker Studio or CustomCreate a client-ready monthly SEO report with real numbers, work done and next steps — in Looker Studio or our report tool.Monthly SEO Report
- Day 1Basics of Meta AdsHow Facebook and Instagram ads work: the auction, campaign objectives, placements and what Meta Ads are best for.Ad Library Study
- Day 2Meta Business SetupSet up Business Portfolio (Business Manager), Facebook Page, Instagram account, ad account, billing and GST, and security.Business Setup
- Day 3Meta Pixel and Conversions APITrack website actions with the Meta Pixel and Conversions API in Events Manager, and verify the domain.Pixel & CAPI
- Day 4Audience ResearchFind the right people: location, age, interests, Advantage+ audience and competitor study in the Ad Library.Audience Research
- Day 5Campaign Structure and SetupBuild a campaign the right way: objective, campaign → ad set → ad, budget, schedule, placements and naming.Campaign Structure
- Day 6Ad CreativesMake scroll-stopping images, videos and Reels: formats, sizes, the first 3 seconds and design basics in Canva.Ad Creatives
- Day 7Ad CopywritingWrite primary text, headlines and descriptions that sell, with the right call-to-action button — and follow Meta’s ad policies.Ad Copywriting
- Day 8Lead Generation AdsGet leads inside Facebook and Instagram with Instant Forms, Click-to-WhatsApp ads and Messenger ads.Lead Forms & WhatsApp
- Day 9Custom and Lookalike AudiencesRetarget website visitors, Instagram and Facebook engagers and customers — and find new people like them.Retargeting
- Day 10Budget and BiddingDaily vs lifetime budget, campaign vs ad set budget, bid strategies, forecasting and A/B testing.Budget & Bidding
- Day 11Campaign Optimization and Advantage+Read results (CPM, CTR, CPC, CPL, ROAS, frequency), fix ad fatigue, scale winners and use Advantage+ campaigns.Optimise & Advantage+
- Day 12Monthly Report – Looker Studio or CustomCreate a client-ready monthly Meta Ads report: spend, reach, leads, cost per lead, best creatives and next steps.Monthly Meta Report
- Day 1Basics of Google Ads and PPCThe ad auction, Ad Rank, Quality Score, what you really pay per click and the campaign types in 2026.Ad Study
- Day 2Google Ads Account SetupCreate the account the right way: structure, billing and GST, advertiser verification and linking GBP and GA4.Account Setup
- Day 3Keyword Research for AdsChoose buying-intent keywords, group them into tight ad groups, pick match types and block wasted searches.Keywords & Ad Groups
- Day 4Search Campaign SetupBuild the Search campaign: goal, networks, locations, schedule, budget, bidding and ad groups.Search Campaign Setup
- Day 5Ad Copy Writing – Responsive Search AdsWrite 15 headlines and 4 descriptions that match the search, show proof and ask for action — and follow ad policies.Ad Copy (RSA)
- Day 6Ad Assets (Extensions)Make the ad bigger and more useful with sitelinks, callouts, structured snippets, call, location, image and price assets.Ad Assets
- Day 7Landing Page Optimization and Quality ScoreSend clicks to a page that matches the ad, loads fast on mobile and makes it easy to call or enquire.Landing Page Check
- Day 8Conversion TrackingMeasure calls, forms and sales with the Google tag, Tag Manager, GA4 and enhanced conversions — then test it.Conversion Tracking
- Day 9Bidding Strategies and Budget PlanningTurn a client’s goal into a budget, forecast leads and cost per lead, and choose the right bid strategy.Budget & Bidding
- Day 10Performance Max, YouTube and Remarketing AdsRun Google’s AI campaigns with good inputs, and reach people on YouTube and with remarketing.PMax & Remarketing
- Day 11Campaign OptimizationRead the numbers, cut waste with the search terms report and decide what to change each week.Optimisation
- Day 12Monthly Report – Looker Studio or CustomCreate a client-ready monthly Google Ads report: spend, leads, cost per lead, what you changed and next steps.Monthly Ads Report
- Day 1Basics of Digital Marketing and SEOHow search engines work, the parts of digital marketing and why search intent decides which page ranks.Search Study
- Day 2Basics of Website and Google Business ProfileHow a website is built — domain, hosting, CMS, pages and structure — and how to set up a Google Business Profile.Website & GBP
- Day 3SEO Audit Report and Screaming Frog ToolRun a full SEO audit with our audit tool and Screaming Frog, and turn the issues into a prioritised fix list.SEO Audit
- Day 4Keyword Research and MappingFind the right keywords with Google Keyword Planner and Semrush (free), then give every important page its own keyword.Keyword Research
- Day 5On-Page OptimizationWrite better titles, meta descriptions, headings, content and internal links — then implement them on the website.On-Page SEO
- Day 6Off-Page SEO and BacklinksBuild trust outside the website: Google Business Profile, citations, local listings, reviews and quality backlinks.Off-Page SEO
- Day 7Technical SEO OptimizationFix what stops Google from crawling and indexing: sitemap, robots.txt, HTTPS, redirects, broken links, speed and schema.Technical SEO
- Day 8Content Development and BlogsPlan and write helpful content: topic research, blog outlines, E-E-A-T, internal links and publishing.Content & Blogs
- Day 9Google Tools Setup – GSC, GA4, GTM and AnalysisSet up Search Console, Google Analytics 4 and Tag Manager, track key actions and read the numbers.GSC, GA4 & GTM
- Day 10AEO and GEO OptimizationMake pages easy for Google AI Overviews, ChatGPT, Gemini and Perplexity to understand, quote and cite.AEO & GEO
- Day 11Semrush Setup – Keyword Tracking and Site AuditCreate a Semrush project: track keyword positions, run a site audit and study competitors.Rank Tracking
- Day 12Monthly Report – Looker Studio or CustomCreate a client-ready monthly SEO report with real numbers, work done and next steps — in Looker Studio or our report tool.Monthly SEO Report
- Day 13Basics of Google Ads and PPCThe ad auction, Ad Rank, Quality Score, what you really pay per click and the campaign types in 2026.Ad Study
- Day 14Google Ads Account SetupCreate the account the right way: structure, billing and GST, advertiser verification and linking GBP and GA4.Account Setup
- Day 15Keyword Research for AdsChoose buying-intent keywords, group them into tight ad groups, pick match types and block wasted searches.Keywords & Ad Groups
- Day 16Search Campaign SetupBuild the Search campaign: goal, networks, locations, schedule, budget, bidding and ad groups.Search Campaign Setup
- Day 17Ad Copy Writing – Responsive Search AdsWrite 15 headlines and 4 descriptions that match the search, show proof and ask for action — and follow ad policies.Ad Copy (RSA)
- Day 18Ad Assets (Extensions)Make the ad bigger and more useful with sitelinks, callouts, structured snippets, call, location, image and price assets.Ad Assets
- Day 19Landing Page Optimization and Quality ScoreSend clicks to a page that matches the ad, loads fast on mobile and makes it easy to call or enquire.Landing Page Check
- Day 20Conversion TrackingMeasure calls, forms and sales with the Google tag, Tag Manager, GA4 and enhanced conversions — then test it.Conversion Tracking
- Day 21Bidding Strategies and Budget PlanningTurn a client’s goal into a budget, forecast leads and cost per lead, and choose the right bid strategy.Budget & Bidding
- Day 22Performance Max, YouTube and Remarketing AdsRun Google’s AI campaigns with good inputs, and reach people on YouTube and with remarketing.PMax & Remarketing
- Day 23Campaign OptimizationRead the numbers, cut waste with the search terms report and decide what to change each week.Optimisation
- Day 24Monthly Report – Looker Studio or CustomCreate a client-ready monthly Google Ads report: spend, leads, cost per lead, what you changed and next steps.Monthly Ads Report
- Day 25Basics of Meta AdsHow Facebook and Instagram ads work: the auction, campaign objectives, placements and what Meta Ads are best for.Ad Library Study
- Day 26Meta Business SetupSet up Business Portfolio (Business Manager), Facebook Page, Instagram account, ad account, billing and GST, and security.Business Setup
- Day 27Meta Pixel and Conversions APITrack website actions with the Meta Pixel and Conversions API in Events Manager, and verify the domain.Pixel & CAPI
- Day 28Audience ResearchFind the right people: location, age, interests, Advantage+ audience and competitor study in the Ad Library.Audience Research
- Day 29Campaign Structure and SetupBuild a campaign the right way: objective, campaign → ad set → ad, budget, schedule, placements and naming.Campaign Structure
- Day 30Ad CreativesMake scroll-stopping images, videos and Reels: formats, sizes, the first 3 seconds and design basics in Canva.Ad Creatives
- Day 31Ad CopywritingWrite primary text, headlines and descriptions that sell, with the right call-to-action button — and follow Meta’s ad policies.Ad Copywriting
- Day 32Lead Generation AdsGet leads inside Facebook and Instagram with Instant Forms, Click-to-WhatsApp ads and Messenger ads.Lead Forms & WhatsApp
- Day 33Custom and Lookalike AudiencesRetarget website visitors, Instagram and Facebook engagers and customers — and find new people like them.Retargeting
- Day 34Budget and BiddingDaily vs lifetime budget, campaign vs ad set budget, bid strategies, forecasting and A/B testing.Budget & Bidding
- Day 35Campaign Optimization and Advantage+Read results (CPM, CTR, CPC, CPL, ROAS, frequency), fix ad fatigue, scale winners and use Advantage+ campaigns.Optimise & Advantage+
- Day 36Monthly Report – Looker Studio or CustomCreate a client-ready monthly Meta Ads report: spend, reach, leads, cost per lead, best creatives and next steps.Monthly Meta Report
A
Meet your trainer
Ameya Shriwas
Founder & lead trainer · 5+ years in digital marketing · Team lead
I have spent 5+ years doing SEO, Google Ads and Meta Ads for real businesses and leading a team that does the same. I built Edukatz so you learn the way we work: on a real website, one task at a time, with your work reviewed the same day — as many times as you need until you understand it.
- 5+ years in digital marketing
- Team lead for SEO & paid ads
- Reviews every task personally
My promise to every student
- I review your work the same day — as many times as you need.
- You can ask me unlimited questions inside every task.
- You learn on a real website, the way agencies work.
Reviews & trust
Why students trust Edukatz.
Real practice, real feedback and a real person behind every review of your work.
Founder-ledAmeya Shriwas — 5+ years, team lead — reviews your work.
A real websiteNot a demo — a live website you build, optimise and advertise.
Same-day reviewEvery task, every resubmission — until you get it.
Transparent syllabusEvery day of every course is listed above. No surprises.
One-time feeFrom ₹999. No subscription, no hidden charges.
Real people on WhatsApp+91 73548 20386 — ask anything before you join.
Free guides
Learn something today.
SEO Basics
SEO Course for Beginners: What You Learn in 12 Practical Days
The day-by-day plan of the Edukatz SEO course, the tools you use and what you have in your portfolio at the end.
Technical SEO
robots.txt, XML Sitemap and llms.txt: A Beginner’s Guide
Three small files that help search engines and AI tools understand your website — and the mistakes that block a whole site.
Meta Ads
Meta Ads Course: Learn Facebook & Instagram Ads by Running Real Campaigns
What you learn in 12 practical days of Facebook and Instagram ads — and why the creative matters more than ever in 2026.
Are there live classes or Google Meet sessions?
No live classes — you learn at your own time. Every day you read short notes with examples, read the task, see the format (an example of finished work), do the task on your own website and submit it. Your trainer reviews it the same day. Everything happens inside the student area.
What is the “real website” I get?
Every student works on a real website. Edukatz gives you one with access details, or you can use your own business or a client’s website. You learn website basics, SEO, content, AEO & GEO, Google Ads and Meta Ads by doing them on that website.
What if I don’t understand a topic?
Ask inside the task — as many questions as you like. We answer the same day. Your work is reviewed the same day too, and you can resubmit as many times as you need until you understand it. The next task opens after approval.
Which course should I choose?
SEO (₹999) for free, long-term traffic from Google. Google Ads (₹1,999) for fast leads from Google search. Meta Ads (₹1,499) for leads and sales from Instagram, Facebook and WhatsApp. Complete Digital Marketing (₹2,999) for all three — the best value if you want a job or freelancing.
Do I need any experience?
No. Day 1 of every course starts from the basics. Each lesson explains what to do, why it matters and shows an example before you practise.
Do I have to spend money on ads to learn?
No. You plan complete Google Ads and Meta Ads campaigns in our practice tools — keywords, ads with live previews, tracking, budgets and reports — without spending. If you want to launch with a small budget, we review it with you.
Is the fee one-time?
Yes. One-time fee, no subscription. Ad spend on Google or Meta (if you run real ads) is paid to them separately.
Can I get a refund?
No. Edukatz has a no-refund policy — fees are non-refundable once you join, because you get full access to the course, tools and personal reviews from day one. Please read the syllabus and ask us any question on WhatsApp before you pay.
How do I join?
Message us on WhatsApp at +91 73548 20386. You get your login the same day and can start Day 1 immediately.
Start Day 1 today.
SEO Starter ₹999 · Meta Ads ₹1,499 · Google Ads ₹1,999 · Complete Digital Marketing ₹2,999. Message us and get your login the same day.